BOSTON, Sep 18, 2008

Digital Rowing today announced the launch of its new website at www.digitalrowing.com.

The new website is being progressively phased in, with the new Products, Store, Downloads and Support areas of the website already deployed, and the rest soon to come.

"The new website is a huge step forward from our old website" says Digital Rowing President Pete Loeffen. "We're noticing an immediate improvement in the way people use the new site, and customer feedback has been very positive."

The new website uses Digital Rowing's new branding, colors and logos, plus a new page style designed to print well on standard printers and papers.

"We've learned a great deal since the previous website was developed" says Pete Loeffen. 'Our web developer Neotek has helped us embrace Web 2.0 technologies such as Ajax in our new site, which has tremendously improved the responsiveness and usability of the site."

The transition to the new website will continue over the coming months, with a view to completing it by the end of 2008.